Over the past few years, advertisement has changed beyond comprehension. The restrictions and limitations are no longer able to capture the beast of advertising, making room for thinking out-of-the-box and creativity.

There was a time when advertisements were placed on billboards, posters, hoardings, etc. with extra investment to be seen and noticed. On the other hand, for digital choice, the option was television, radio ads, or printed material. But the technology is pacing at a faster speed, revolutionizing every step of an advertisement on its way.

Digital Out-of-Home Advertising (DOOH) is the latest, more influential, and challenging advertisement concept, giving a new ray of hope to the niche.